Household Goods Market Segment and Industries

Think of a house and then the goods within it, and you get an idea of the size and variety of this industry sector. The household cleaning industry segment is an example of the diversity and dynamic growth of the overall market.

More generally, as demand grows in developing countries the need to understand the differences between new and established markets is emphasised. Here the talent of our multi-cultural team, with their wide range of specialist knowledge, becomes invaluable.

Cultural and economic factors are complicated by concerns about sustainability, green issues, and the role of durables versus consumables. There is also a need to provide products that are relevant to the materials, attitudes, and needs of a particular market.

At Oakland we have been providing insights into the household products market for more than 15 years. We have carried out studies looking at the uses of household products in given regions, at the packaging, at the delivery systems and at novel business models to provide them. We have also investigated other issues including cleanliness, health and hygiene, green issues, and sustainability.

Jointly we identify, analyse, and interpret, allowing clients to differentiate, create new products, and to forecast and establish sustainable income streams over the long term.

Our track record in providing access to the chemistry and product technologies you need is supported by our ability to source people with understanding of packaging, delivery, material science, and by our ability to recommend technology transfer from other industries.